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A study of the factors influencing the innovative development of traditional handicrafts: intergenerational inheritance and modern evolution Guo Che1,2, Azhari Md Hashim3, 1Lecturer,Yunnan Normal University (YNNU), China. 2Doctoral Student, University MARA Technology (UiTM) Shah Alam, Malaysia. 3Doctor, University of MARA Technology (UiTM) Kedah, Malaysia Traditional handicrafts, as an important part of intangible cultural heritage, face the dual challenges of inheritance and innovation against the background of globalisation and modernisation. This study is based on grounded theory and conducted in-depth interviews with 12 craft inheritors (6 elderly people aged 50 and above and 6 young people under 50) in Yunnan Province. It systematically analysed the similarities and differences between the two generations in terms of their value creation capabilities and the factors affecting them. The study found that elderly inheritors tend to stick to traditional techniques and maintain value creation through their long-standing reputation and traditional markets, while young inheritors use modern technology, digital platforms and innovative designs to expand market coverage and enhance product competitiveness. In addition, this paper further explores the key factors in the innovative development of handicrafts, including policy support, technology application and market strategies, and proposes a path to achieve a balance between protection and innovation through technology empowerment and market orientation. This study provides theoretical and practical strategies for intangible cultural heritage protection policies and practices, achieving a dynamic balance between tradition and innovation and helping the sustainable development of handicrafts in modern society. Pages 1 to 21 |
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Developing the Efficiency of Employee Performance Through the Development of Electronic Training Technology Enaam majaly, Sami tarawneh, Btool hourany, Albalqa Applied University This paper focuses on the relationship between the development of e-training technology and its impact on developing and raising the efficiency of vocational training staff. It is hoped that this research will show the benefits of e-training and its impact on performance. We can say that these innovative applications in e-training will contribute to enriching knowledge about this activity. important in providing information. And makes their progress in education and training based on their speed in understanding, comprehending and applying, the individual, cultural and social differences between the trainees, this technique helps to nominate people to work as trainers and workers with high efficiency and performance. Here is the practical importance of the research paper. It is hoped that the senior management of vocational training institutions will benefit from the results of this paper, so that positive recommendations will be applied and away from the negative ones. Pages 22 to 29 |
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Disparity and AI-Arts: A Conscientious Example from the Global South Tirtha Prasad Mukhopadhyay1, Reynaldo Thompson2, 1,2University of Guanajuato, Email: 1tirtha@ugto.mx, 2thompson@ugto.mx This paper explores the intersection of AI and art specially in the context of peripheral and non-occidental societies of the global south. The fundamental hypothesis is that AI, despite its technological potential is likely to exacerbate inequality and technocratic discrimination because of pre-existing economic blocks on access to computation and ancillary industries. Arguments from existing AI applications in media, arms industries and related capital productivities demonstrates the discriminatory role and reinforcement of AI. An example of algorithmic formations by Mexican AI artists Malitzin Cortes and Ivan Abreu demonstrates how AI simulations of barrio or slum housings’ architectures (in Mexico, Brazil and India) reify advanced virtual cities bearing same problems of living conditions that are intrinsic to living in such poor conditions. The art elevates human consciousness of technospheres for an anti-posthuman future. Pages 30 to 39 |
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Murals as Health Communication: A COVID-19 vaccine promotion feasibility study Alexandra K. Rodriguez1, George Hack, PhD2, Devin Valdes, MPH3, Jill Sonke, PhD, MA4, 1,3,4University of Florida Center for Arts in Medicine, Gainesville, FL, USA, 1,2,3University of Florida College of Public Health and Health Professions, Gainesville, FL, USA, Email: Email: alexandrarodrig@ufl.edu, 1https://orcid.org/0000-0001-9254-3392, 2https://orcid.org/0000-0002-9077-2930, 3https://orcid.org/0000-0003-1309-2701, 4https://orcid.org/0000-0001-9232-793X DOI: 10.53333/IJICC2013/19104 Art has been a powerful medium for health communication, capable of engaging audiences, fostering emotional connections, and disseminating information in accessible, culturally resonant ways. This study sought to examine how curated murals focused on COVID-19 could impact peer discussion of COVID-19; perceived social norms of COVID-19 vaccination; perceived availability of accurate information about accurate safety, effectiveness, and availability of COVID-19 vaccines; and confidence in the COVID-19 vaccine amongst university students. Specifically, it examines how murals influence peer discussions, perceived social norms, and the perceived availability of accurate information about COVID-19 vaccination, as well as their role in bolstering vaccine confidence. Using a sequential explanatory mixed methods design, the study integrated quantitative survey data with qualitative focus group data. Findings revealed that murals increased discussion around COVID-19 vaccination, increased perceived availability of accurate information about the COVID-19 vaccine, and that health-focused mural installations resonate with viewers while communicating health information in a less intimidating way. This evidence underscores the utility of art as a tool for health communication, particularly for engaging audiences in peer dialogue. Murals, through their visual and cultural impact, offer a promising avenue for addressing public health challenges and promoting vaccine confidence and uptake among university students. Pages 40 to 65 |
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Education for Deeper Democracy: A Proposal for Establishing an Education Autonomy System at municipal government levels in South-Korea Yong-Lyun Kim, Hankuk University of Foreign Studies. Seoul Korea. Email: kim0904@hufs.ac.kr The purpose of this paper is to explore directions and strategies for transitioning from a centralized education system led by national and metropolitan governments to a municipal-level education autonomy system. This new system aims to connect diverse educational stakeholders within local communities and integrate learning with local life for the future of our education. For democracy to evolve qualitatively and progress further, there must be a shift toward smaller societal systems where civic sovereignty and local life are more closely intertwined. In the realm of educational autonomy, the transfer of power and redistribution of roles from broader administrative units to municipal units is essential. For education in South Korea to thrive, children and schools must be happy, and the educational capacity of local communities must be revitalized. When local communities are empowered to make decisions about local education and enhance civic-mindedness through their educational resources, the community itself can remain vibrant and resilient against decline. Achieving this requires reforming the current educational autonomy system. Every municipal and/or district unit, regardless of the number of students or schools, should have its own education support office, which must work with equal authority alongside local governments and communities to shape the education of the area. Education for children must transition from being competitive to being centered on well-being, connecting learning with the fabric of local life and fostering a way of life aimed at flourishing rather than merely winning in competition. Pages 66 to 82 |
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Higher Education Marketing Management Towards Competitive Advantage of Education Globalization Ahmad Rusdiana1, Ara Hidayat2, Ichsan Taufik3, 1-2Faculty of Education and Teacher Traininig State Islamic University Sunan Gunung Djati Bandung, Indonesia; 3Faculty Sciences and Technology, State Islamic University Sunan Gunung Djati Bandung, Indonesia One of the most crucial issues in the globalization of higher education is "quality demands and the ability to compete to achieve competitive advantage". All of them are effective and efficient depending on the target market niche. This study aimed to identify and obtain an overview of the factors of Higher Education Marketing Management Towards a Competitive Advantage of Educational Globalization implemented at Kopertais Islamic Religious College Region II West Java. This study used a qualitative method of the Business School 7P Marketing Mix theory approach, used to form research procedures. The results of the study showed that: The premiums and programs/products offered were not optimal; prospectus presentation and price/cost as well as academic excellence and academics were adequate but the promotions were inadequate. This research recommends that after seeing the fact that higher education institutions offer their services to prospective students, it is necessary to consider offers based on superior value. Besides, it is also necessary to think about matters related to price, reputation, location and the study program offered because education marketing is service marketing which is very different from goods marketing. Universities should no longer be rigid in relation to their market share which is limited to fanatical consumers, but must extend to potential consumers. Pages 83 to 99 |
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Addressing Ambiguities Surrounding the Concept of Learner Autonomy in Language Education Hamdi Ahmad, Dissertation Supervisor in English Language Education, College of Arts, Humanities and Social Sciences, University of Edinburgh, UK, Email:hahmad@ed.ac.uk Although the shift towards the centrality of the learner in language education has placed much emphasis on the concept of learner autonomy, viewpoints are still very controversial on its definition, significance, and feasibility in the language classroom. As such, this paper is aimed at demystifying the concept of learner autonomy in the realm of English language teaching (ELT). The qualitative research method was adopted in writing this paper, represented in a critical review of the most relevant and credible sources, aiming to define and justify the promotion of autonomy in language learners. The findings from the review revealed: 1) the main ambiguity surrounding the term of learner autonomy is more ideological in nature than semantic; 2) learner autonomy is a double process, including learning inside the classroom with the support of the teacher besides learning beyond the classroom context by using external resources; and 3) learner autonomy should not be perceived as synonymous with self-instruction or independence, referring to situations where learners work without the guidance of their teachers. The findings from the review imply that formal school systems, which compel students to follow a particular national EFL syllabi, are geared towards passing public examinations, and neglecting the communicative nature of language, and this impede the development of learner autonomy. Pages 100 to 117 |
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A Critical Review on Design Features Required of English Language Teaching Coursebooks to Foster Learner Autonomy Hamdi Ahmad, Dissertation Supervisor in English Language Education, College of Arts, Humanities and Social Sciences, University of Edinburgh, UK, Email:hahmad@ed.ac.uk This paper is aimed at addressing one of the issues still unresolved in the field of English language education: whether English Language Teaching (ELT) coursebooks can function as a tool in promoting language learner autonomy. The premise of the paper is that if characterised by certain design features, ELT coursebooks can offer much potential for the embrace of the concept of learner autonomy. Drawing upon the theoretical strategy of qualitative research aiming to make use of theoretical evidence from secondary sources, the review concluded a series of twenty design features required of ELT coursebooks and their associated tasks to foster learner autonomy such as comprehensibility, variety, sufficiency, flexibility, strategy training, differentiation, authenticity, personalisation, among others. When formulated in a checklist, the series of the twenty design features become a set of criteria that can function as a useful tool in the hands of teachers to evaluate whether a particular series of textbooks has the potential to develop language learner autonomy. Since research undertaken so far on the topic in question is very scant and limited in scope and breadth, this review paper contributes to plugging this gap in the ELT literature. Pages 118 to 135 |