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Does Store Environment Impact Retail Loyalty Intention? A case of Indonesian Retail Outlets

Thanaporn Sriyakula, Kittisak Jermsittiparsertb,c*, Watcharin Joemsittiprasertd, Chayongkan Pamornmaste, aFaculty of Business Administration, Mahanakorn University of Technology, Bangkok, Thailand, bDepartment for Management of Science and Technology Development, Ton Duc Thang University, Ho Chi Minh City, Vietnam, cFaculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam, dDivision of Business Administration, ASA College, New York, USA, eFaculty of Business Administration, Mahanakorn University of Technology, Bangkok, Thailand,

*Corresponding Author Email: b,c*kittisak.jermsittiparsert@tdtu.edu.vn, aajbamut@gmail.com, dwatjoemsittiprasert1@asa.edu, echayongkanp@hotmail.com

This study aims to investigate the effects of store environment on loyalty intention within the Indonesian retail sector. The current research contributes to the existing literature in regard to factors determining loyalty in retail store industries through brand image as a mediator with loyalty and customer trust as a moderator. The SEM-PLS is employed to achieve the research objectives of this study and was chosen for its robustness as an analysis technique. The SEM-PLS is a second-generation statistical analysis technique which can perform statistical modelling and estimate complex phenomena. For this reason, it is a popular technique among researchers while conducting quantitative studies. The findings of this study will be beneficial for policymakers, researchers and academics in understanding the issues related to loyalty intention in the Indonesian retail sector. Pages 1 to 20

 

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Job Characteristics and Employee Retention in Higher Education Institutes of Thailand: The Mediating Role of Organisational Commitment

Krit Jarintoa, Kittisak Jermsittiparsertb,c*, Krisada Chienwattanasookd, aFaculty of Administration and Management, King Mongkut's Institute of Technology Ladkrabang, Bangkok, Thailand, bDepartment for Management of Science and Technology Development, Ton Duc Thang University, Ho Chi Minh City, Vietnam, cFaculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam, dFaculty of Business Administration, Rajamangala University of Technology Thanyaburi, Pathum Thani, Thailand,

*Corresponding Author Email: b,c*kittisak.jermsittiparsert@tdtu.edu.vnakrisada_c@rmutt.ac.th, dkrit.ja@kmitl.ac.th

The study aims to examine the impact of job characteristics on the retention of the employees in the higher education sector of Thailand. Following the literature, the study examines the mediating role of employee commitment towards the organisation as a mediator. The objective of this study is to examine the impact of different job designs, including enlargement, rotation and enrichment, on employee retention. The mediation of employee commitment is predicted to lead an organisation towards the retention of an employee. The study has employed the SEM-PLS to analyse data collected from employees of higher education institutes in Thailand. A structural equation model was adopted with the purpose of analysing the structural association between the observed and the latent variables, as well as to estimate the structural model. Estimating the appropriate sample size is one of the important aspects of SEM-PLS. The findings of the study support the proposed hypotheses, and can therefore assist policymakers, researchers and academics in understanding issues related to the retention of higher education employees in Thailand. Pages 21 to 39

 

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 Consequences of the Recruitment and Selection Process on Employee Turnover & Absenteeism: Profitability in the Textile Sector of Indonesia

Sakapas Saengchaia, Sutpratana Duangkaewb, Kittisak Jermsittiparsertc,d*, aFaculty of Humanities and Social Science, Suan Sunandha Rajabhat University, Bangkok, Thailand, bInstitute of Asian Studies, Chulalongkorn University, Bangkok, Thailand, cDepartment for Management of Science and Technology Development, Ton Duc Thang University, Ho Chi Minh City, Vietnam, dFaculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam,

*Corresponding Author Email: c,d*kittisak.jermsittiparsert@tdtu.edu.vn, asakapas.sa@ssru.ac.thbsutpratana.d@hotmail.com

This study aims to examine the impact of the recruitment and selection process on employee turnover and absenteeism. Recruitment and selection processes are examined on an organisation’s performance with the mediating roles of employee absenteeism and turnover. The study has employed the SEM-PLS approach which is appropriate in cases of model complexity. Since there are four second order constructs and around 32 indicators involved in this study, the PLS-SEM is an appropriate technique to analyse the current data. In addition, the nature of the construct items is reflective and formative, which could not be appropriately handled by other software. Data has been collected from employees of textile sectors in Indonesia with a 76% response rate, which is sufficient and above the threshold level. Finally, the results of this study have provided support to the suggested hypotheses. The study is among the very first on this issue and will provide the basis of policy guidelines to future researchers, academics and policymakers. Pages 40 to 57

 

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Explaining the CRM Strategy as a Determinant of Customer Loyalty, Positive Image and Repurchase Intention of Hotels in Thailand: A Strategic Marketing Perceptive

Bundit Pungnirunda, Cholpassorn Sitthiwarongchaib, Gullinee Mutakalinc, aFaculty of Management Science, Suan Sunandha Rajabhat University, Thailand, bCollege of Innovation and Management, Suan Sunandha Rajabhat University, Thailand, cFaculty of Economic, Chulalongkorn University, Thailand, Email: abundit.pu@ssru.ac.th,  bcholpassorn.si@ssru.ac.th,  cgullinee.m@chula.ac.th

This study is among the very few papers focused on issues related to customer relationship management, customer loyalty, positive word of mouth and repurchase intention. The study aims to examine the direct impact that CRM strategy, customer trust and perceived price have on the elements of customer quality, positive word of mouth and repurchase intentions of consumers. The mediating impact of customer loyalty in the relationship between these elements, including the implementation of CRM strategies, will also be investigated. Finally, analysis will be conducted into the sequential mediation of customer loyalty and positive word of mouth in the relationship between CRM strategy, customer trust, perceived price and repurchase intention. The study employs a survey-based methodology to achieve its objectives, with 199 questionnaires collected for analysis. The total valid response rate of these surveys was 54%, which is considered sufficient for the current study. The authors have used the smart PLS Structural Equation Modelling (also known as the second-generation approach), to check the relationship between constructs in the research. The findings of this study have provided support to the hypothesised results, which strengthens its validity for policymakers, researchers and marketing personnel in better understanding and conceptualising the issues related to CRM. Pages 58 to 75

 

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The Influence of Destination Attributes on the MICE Tourism Industry in Bangkok, Thailand

Chayanan Kerdpitaka, aGraduate School, Suan Sunandha Rajabhat University, Thailand, Email: achayanan.ke@ssru.ac.th

The image and reputation of a destination has a significant impact on tourists’ travel decisions. Various approaches and strategies have been utilised by many countries to develop their destination image, however Thailand has placed less emphasis on developing this touristic image. Strategies for creating this image are somewhat vague and ineffective in the Thai tourism industry. This study therefore aims to investigate the roles of promotion tools and meetings, travel incentives, conferences and exhibitions (MICE) in devising a touristic image. Further, the perceptions of MICE participants will be identified surrounding the importance of these promotion tools, on MICE destination attributes and on overall destination image. A quantitative approach was employed in this study with a structured questionnaire administered to 1000 respondents selected through the cluster random sampling technique. Data was collected from participants of MICE tourism in Bangkok, Thailand. The findings of this study reveal that significant differences exist in respondents’ perceptions on the importance of MICE destination attributes. Pages 76 to 98

 

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The Influence of Residents’ Perceived Personal Benefit and Sense of Place on Tourism Developmental Support in Sangkhlaburi Village, Thailand

*Cholpassorn Sitthiwarongchaia, Phrutsaya Piyanusornb, Pawintana Charoenboonc, aCollege of Innovation and Management, Suan Sunandha Rajabhat University, Thailand, bFaculty of Management Science, Silpakorn University, Thailand, cDepartment of Management, Mahidol University, Thailand, *Corresponding Author’ Email: *acholpassorn.si@ssru.ac.thbphrutsaya@ms.su.ac.thcronnaphop.cha@mahidol.ac.th

The potential for tourism development is a wide-ranging analysis of a destination based on the development of tourism and location. Researchers' insights into sustainable tourism development, the perception of location, the impact of tourism, and tourism development assistance are encompassed in this study. This study aims to evaluate  residential support for the development of sustainable tourism at Sangkhlaburi. A structural model was developed in order to study local residents perceived personal benefit, sense of place and support for future tourism development in Sangkhlaburi. In total, 551 completed questionnaires were collected in Sangkhlaburi, a historical and cultural place in Thailand. A Structural Equation Modeling (SEM) method was used to  analyse the empirical data., The outcome demonstrated that there is a significant positive influence of sense of place and perceived personal benefits regarding sustainable tourism development. Some practical models of these results, with respect to tourism development and tourism planning, are specified as well. Based on the findings, it can be noted that improving the profitability of the local inhabitants, reducing their expenditure by encouraging tourism development, increasing their positive perceptions and assurance about tourism, as well as motivating their attachment to the community, are important for tourism development. Pages 99 to 120

 

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The Factors Influencing Tourists’ Online Hotel Reservations in Thailand: An Empirical Study

Natnaporn Aeknarajindawata, aGraduate School, Suan Sunandha Rajabhat University, Thailand, Email: anatnaporn.ae@ssru.ac.th

The travel agency plays an important role in travel industries  which fulfil  customers’ requirements, such as booking hotel reservations, whenever needed. Travel agencies work as an intermediary between customers and travel agent. This intermediary has now developed as an online travel agency due to the involvement of the internet. The internet has had a huge impact  upon this intermediary. Travellers can easily research information from the internet and make a clear decision about hotel bookings. The effect of internet development has had a huge impact on hotel distribution and the price of their products, as well as on services in the hotel industry. It has been shown that distribution in tourism has been switching automatically into the modern era, from the traditional era World Wide Web. In light of this, the hotel industry made an important decision in adopting online distribution, and the provision of opportunities for third party wholesalers like Expedia and Travelocity to dominate the industries. The objective of this study is to examine the key factors which impact hotel bookings for visitors through online travel  agencies. Convenience sampling methods have been used with a non-probability approach. The survey  involved 750 questionnaires, with 710 people responding. However, the researcher used 680 questionnaires, and the remaining questionnaires were discarded. Furthermore, the investigation expands the analysis through numerous relapse investigations by considering web-based booking reservations as a dependant variable. The result show that travellers are more likely to focus on three factors, which are rooms, food and customer reviews. Pages 121 to 136

 

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 The Relationship between Hotel Guests’ Satisfaction and Revisit Intentions in Bangkok, Thailand

Chayanan Kerdpitaka, aGraduate School, Suan Sunandha Rajabhat University, Thailand, Email: achayanan.ke@ssru.ac.th

In a competitive market environment, the customer’s role has practical implications for business as their positive publicity influences potential customers to revisit a hotel that offers a successful service. The present study investigates the significance of hotel characteristics in order to understand visitors’ overall satisfaction levels in the hotel industry in Bangkok and assesses the likelihood of these visitors re-visiting the hotel in  the future. Researchers distributed the questionnaire directly to visitors in the departure hall  at Bangkok International Airport. A total of 402 out of 600 collected questionnaires were found to be usable, representing a 67% response rate. The questionnaire was designed using a seven-point Likert scale. SPSS 24 and PLS software was used to conduct the analysis. Using structural equation modelling, the relative importance of hotel attributes on the tourists’ overall satisfaction levels, and their likelihood of re-visiting the same hotels, was investigated. Staff performance, room quality, amenities, value, IDD facilities, business service and security are key indicators  which determine revisit intentions of hotel guests in Bangkok, Thailand. The practical and theoretical implications are discussed in detail, along with future research suggestions. Pages 137 to 155

 

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The Influence of Food Service Quality in Tourists’ Overall Service Experiences: A Study in Bangkok, Thailand

Natnaporn Aeknarajindawata, aGraduate School, Suan Sunandha Rajabhat University, Thailand, Email: anatnaporn.ae@ssru.ac.th

This study analyses the food service role and its importance in satisfying tourists between regional groups, as well as examining how food service quality influences tourists’ overall service experiences during their visit to Thailand. Data was collected from 502 respondents who visited the capital city of Thailand. The study was conducted by Social Sciences (SPSS) and Structural Equation Modelling (PLS-SEM) for Statistical Packages. The empirical findings show significant differences between tourist groups’ satisfaction perceptions on the number of dishes, value for money, speed of service, food quality and service, and the presentation of food in general. The structural equation modelling of the study showed that food service quality positively influences the overall service experience of tourists to Thailand. In general, quality food, numerous dishes, food presentation, and value for money was found to be the most important attributes. Thus, it can be concluded that  among satisfied tourists, food service is an important  contributor. Pages 156 to 173

 

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 The Influence of Innovation and Self-Employment on Entrepreneurial Inclination: The Moderating Effect of the Role of Universities in Thailand

Krit Jarintoa, Kittisak Jermsittiparsertb,c*, Krisada Chienwattanasookd, aFaculty of Administration and Management, King Mongkut's Institute of Technology Ladkrabang, Bangkok, Thailand, bDepartment for Management of Science and Technology Development, Ton Duc Thang University, Ho Chi Minh City, Vietnam, cFaculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam, dFaculty of Business Administration, Rajamangala University of Technology Thanyaburi, Pathum Thani, Thailand,

*Corresponding Author Email: b,c*kittisak.jermsittiparsert@tdtu.edu.vnakrisada_c@rmutt.ac.th, dkrit.ja@kmitl.ac.th

Entrepreneurship has become one of the most important areas in business around the world for the establishment of graduates. It is important for any country to encourage entrepreneurship among graduates in terms of  being competitive, innovative and competent. The purpose of the current study is to examine the entrepreneurial inclinations influenced by independent variables, including innovation and self-employment. The second prime objective of this study is to examine the moderating effect of the role of universities in developing entrepreneurial inclinations towards the establishment of graduates’ own businesses. The data was collected from online registered entrepreneurs in Thailand, from the department of business development, using SMART-PLS. The findings of the study showed that innovation positively and significantly influences entrepreneurial inclinations, and that the influence of a desire for self-employment towards entrepreneurial inclination was significantly positive. The moderating effect of the role of the university was also examined on the basis of collected data and found that the role of the university moderated the relationship between innovation and entrepreneurial inclination, but the relationship between self-employment and entrepreneurial inclination was not moderated by the role of the university. Therefore, all direct hypotheses H1, H2 and H3 were accepted statistically, and the moderating effect was observed in hypothesis H4 and accepted statistically; on the other hand, the hypothesis H6 was observed as insignificant and rejected on statistical grounds. This study contributes towards the understanding of entrepreneurial inclination and the influence of important factors, including innovation and desire for self-employment with a moderating effect of the role of the university. Pages 174 to 197

 

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The Influence of Entrepreneurial Orientation, Entrepreneurial Education and University Support on the Entrepreneurial Intentions of Thai graduates, with the Moderating role of Culture

Krisada Chienwattanasooka, Kittisak Jermsittiparsertb,c*, Krit Jarintod, aFaculty of Business Administration, Rajamangala University of Technology Thanyaburi, Pathum Thani, Thailand, bDepartment for Management of Science and Technology Development, Ton Duc Thang University, Ho Chi Minh City, Vietnam, cFaculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam, dFaculty of Administration and Management, King Mongkut's Institute of Technology Ladkrabang, Bangkok, Thailand,

*Corresponding Author Email: b,c*kittisak.jermsittiparsert@tdtu.edu.vnakrisada_c@rmutt.ac.th, dkrit.ja@kmitl.ac.th

This study seeks to determine the entrepreneurial intentions among business graduates of Thai universities, as influenced by various predictors. The present study aims to investigate the influence of entrepreneurial orientation, entrepreneurial education and university support towards the entrepreneurial intentions of young graduates to become self-employed and entrepreneurs. The study also contributes to the determination of the moderating role of culture between independent and dependent variables of the proposed framework, on the basis of collected data from Thai university graduates by using SMART-PLS. Results of the study found that entrepreneurial orientation, entrepreneurial education and environmental support from educational institutions influences the entrepreneurial intentions of university graduates. The findings of previous studies and contradictory findings were considered, in the context of determining the role of university support, and all direct hypotheses were accepted statistically. The moderating role between independent and dependent variables by culture was also examined, and the results demonstrated that culture moderated the relationship between entrepreneurial orientation and entrepreneurial education as independent variables and dependent variables on entrepreneurial intention significantly, but found that culture doesn’t moderate the relationship between university support and intentions towards entrepreneurship. This study  investigates this relationship for the first time in an attempt to determine the intention of individuals to become entrepreneurs, along with the moderating role of culture. Pages 198 to 220

 

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Relationship between Career Decision-Making Self-Efficacy, Career Optimism and Career Decision-Making Difficulties among Students in a Private Secondary School

Loh Siew Wena*, Wan Marzuki Wan Jaafarb, Ahmad Fauzi Mohd Ayubc, Tajularipin Sulaimand, Borhanudin Abdullahe, a,b,c,d,eFaculty of Educational Studies, Universiti Putra Malaysia, Email: a*wanmarzuki@upm.edu.my

The purpose of the study was to examine the relationship between career decision-making self-efficacy, career optimism and career decision-making difficulties among students in a private secondary school. 101 respondents of year 10 (equivalent to form 4) classes participated in the study. Data analysis was conducted using IBM Statistical Package for Social Sciences (SPSS) software. The results show that there is a significant negative correlation between career decision-making self-efficacy and career decision-making difficulties. Further, there is a significant negative correlation between career optimism and career decision-making difficulties. Subjects scored moderately in the three aspects of career decision-making self-efficacy, career optimism and career decision-making difficulties.   Overall, these results would be useful to researchers and counsellors in designing career interventions for secondary school students. Pages 221 to 244

 
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Stressors and Coping Skills Strategies among New Settlement Rohingya Refugees in the United States

Muhammad Asyraf Che Amata*, Amir Abbassib, Stephen Armstrongc, Chris Simpsond, Ragu Naath Sighe, Linda Ballf, aDepartment of Counselor Education and Counseling Psychology, Faculty of Educational Studies, Universiti Putra Malaysia, Malaysia, b,c,d,e,fDepartment of Counseling, Texas A&M University-Commerce, USA, Email: a*mhdasyraf@upm.edu.my

The purpose of this study is to explore and understand the experiences of the new settlement Rohingya refugees who migrated to the U.S. in terms of the stressors faced and the strategies used to overcome those stressors. This study used a qualitative phenomenological method design. Data was gathered from the lived experiences of the participants by giving them opportunities to tell their stories using their own words and feelings. This study also used a purposive sampling method and semi-structured interviews to gain in-depth understanding and to obtain as much information as possible from the participants. The following themes were identified for the stressors they faced: 1) language barriers, 2) living far away from families, 3) opportunities to get jobs that were compatible with their skills, 4) difficulties to get religious education and practice, 5) difficulties in getting halal foods, 6) expectations from families back home, and 7) acculturation stress. Four themes were identified for the strategies used to confront these stressors: 1) religion, spirituality, and belief system, 2) social support from families and friends, 3) formal support, and 4) strong personality traits. This study will prepare mental health professionals to understand the uniqueness of this ethnic group as well as prepare them to be more alert and sensitive toward cultural difference. Pages 245 to 264

 
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A Systematic Review of Technology Leader Research: Theory and Practice Gaps to inform Future Directions of Education, Humanities and Wellbeing

Ismi Arif Ismaila, Habibah Ab Jalilb, Mohd Zairul Mohd Noorc, Nur Ain Farhan Mohd Rusdid, a,b,c,dResearch Centre of Excellence in Innovative Teaching and Learning (INNOVATE) & Faculty of Educational Studies, Universiti Putra Malaysia,

The importance of the technology leader concept and its effect on the field and current practice of technology leader research is undeniable. However, little research has been conducted regarding the technology leader concept, particularly the identification of the research gaps. Amidst the focus on the future of education and how technology enhances teaching and learning, the need for more studies regarding proven good practice to nurture young technology leaders that can undertake the challenges of the current and future era of teaching and learning is highly needed. Due to this shortcoming, a systematic review of how to nurture future technology leaders needs to be conducted to critically evaluate relevant studies in an attempt to identify the research gaps and hence inform the direction of future research on technology leader. Miles's taxonomy of research gaps was used in conducting this review. A systematic search strategy was engaged to review published works on technology leadership and apply a set of criteria needed to nurture these individuals and further, how these finding could impact on the future directions of education, humanities and wellbeing. Results indicated that the conceptualization and development framework of technology leadership is a potential area for future research because this area, although crucial, has yet to be explored. Pages 265 to 291
 
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The Influence of Parental Involvement and Teacher Support on Mathematics Engagement among Chinese Secondary School Students

Ahmad Fauzi Mohd Ayuba*, Key Paan Chinb, Tajularipin Sulaimanc, Wan Marzuki Wan Jaafard, aFaculty of Educational Studies, Research Centre of Excellence in Innovative Teaching and Learning (INNOVATE)  & Institute for Mathematical Research, Universiti Putra Malaysia, bSunway College, Bandar Sunway, Selangor, c,dFaculty of Educational Studies, Universiti Putra Malaysia, Email: aafmy@upm.edu.my

This study aimed to identify two factors that influence student mathematics engagement among Chinese secondary school students. A total of 215 form four Chinese Secondary School students were randomly chosen for this study. The findings of this study revealed students were engaged in mathematics with an overall mean of 3.24 (SD = .33). They were more engaged in behavior (M = 3.34, SD = .50) followed by cognitive (M = 3.24; SD= .33) and affective (M = 3.19, SD = .340) domains. Students received good support from teachers (M = 3.57, SD= 0.70) and parents (M=3.06, SD= .60). Correlational analysis showed moderate positive relationships between teachers’ support (r = .471; p < .001) and parental involvement (r = .433; p < .001) with students’ mathematics engagement. Further analysis indicated these two factors influenced students’ mathematic engagement in the classroom. This study provides evidence on the importance of teacher support and parental involvement to increase students’ mathematics engagement in the classroom. The findings of this study indicate that teacher support has greater influence as compared to parental involvement. Pages 292 to 303

 
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The Instrumental and the Holistic Modes of the Teacher-Student Relationship

Mohd Mokhtar Muhamada, aFaculty of Educational Studies. Universiti Putra Malaysia, Email: amk_mokhtar@upm.edu.my

This paper analyses the ideas of four authors who conscientiously discussed their theories on human relationship. These authors are: Martin Buber (I-It versus I-You relationship), Paulo Freire (the banking concept of education), Alexander Sidorkin (athenaic versus erotic relationships), and Nel Noddings (the one-caring and the cared-for). From the analysis of these four authors, it was found that the problem of teacher-student relationship can be narrowed to two modes of relationship: 1) the instrumental mode which constantly creating one or more “barriers” between the teacher and the students, and 2) the holistic mode which acknowledges the students as subjective and holistic human beings. These four authors suggest similar solutions, which use a process of back and forth between the two modes of relationship. By using the interconnected framework of these two modes and relationships and the process of back and forth between them, the problem of teacher-students relationship and quality improvement can be better understood. Pages 304 to 319

 
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Customer Satisfaction, Word-of-Mouth and Conventional Banks in Thailand

Krisada Chienwattanasooka, Kittisak Jermsittiparsertb,c*, Krit Jarintod, aFaculty of Business Administration, Rajamangala University of Technology Thanyaburi, Pathum Thani, Thailand, bDepartment for Management of Science and Technology Development, Ton Duc Thang University, Ho Chi Minh City, Vietnam, cFaculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam, dFaculty of Administration and Management, King Mongkut's Institute of Technology Ladkrabang, Bangkok, Thailand,

*Corresponding Author Email: b,c*kittisak.jermsittiparsert@tdtu.edu.vn,  akrisada_c@rmutt.ac.th, dkrit.ja@kmitl.ac.th

This paper examines the effect of customer satisfaction on word-of-mouth in the banking industry of Thailand. In order to establish a framework, a detailed literature review was conducted which considered two important variables: word of mouth and customer satisfaction. The relationship between the two variables was tested with casual model that is Structural Equation Modelling. Data was collected using a well-structured questionnaire, which was distributed to 600 customers registered with different banks operating in Thailand. After thoroughly checking the filled questionnaire, 500 were selected for detailed analysis. Both SPSS and AMOS software were used for data analysis. Exploratory and Confirmatory Factor analysis, Reliability test, Descriptive Statistics and Structured Modelling were all part of the analysis.  Based on the findings it is posited that Customer Satisfaction has a favourable positive effect on word of mouth. The dimensions which were identified during exploratory factor analysis were congregated with 2 more dimensions in the course of Confirmatory factor analysis. The Measurement Model also led to testing causal relationship between the variables. Similarly, the Structural Model showed good fit of the data with Normed Chi-square CMIN/DF (χ2 /df) of 2.97, Comparative Fit Index (CFI) of 0.973 and lastly RMSEA (Root mean square error of approximation) of 0.038 all specifying close to perfect fit. Reliability tests also indicate high reliability of the data. Pages 320 to 334

 
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Comparative Analysis of Stability and Bank Earnings: A Study of Indonesian Islamic and Conventional Banking Firms

Thanaporn Sriyakula, Kittisak Jermsittiparsertb,c*, Watcharin Joemsittiprasertd, Chayongkan Pamornmaste, aFaculty of Business Administration, Mahanakorn University of Technology, Bangkok, Thailand, bDepartment for Management of Science and Technology Development, Ton Duc Thang University, Ho Chi Minh City, Vietnam, cFaculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam, dDivision of Business Administration, ASA College, New York, USA, eFaculty of Business Administration, Mahanakorn University of Technology, Bangkok, Thailand,

*Corresponding Author Email: b,c*kittisak.jermsittiparsert@tdtu.edu.vn, aajbamut@gmail.com, dwatjoemsittiprasert1@asa.edu, echayongkanp@hotmail.com

The objective of this study is to examine the effect of bank-related and country-based determinants of stability and earnings in the Indonesian banking industry. For this purpose, 7 banking firms from both conventional and Islamic title were selected over the period of 2012-2016, with annual observations made. Research design is based on the descriptive statistics, correlation matrix and finally regressions methods. Separate findings are presented and discussed for Islamic and conventional banks with and without consideration of country-based determinants of stability and earnings. It is found that under Islamic banking firms, key determinants for the stability are NPLs, market risk and book value per share. While GDP is also found to be a significant determinant of bank-stability and earnings. For conventional banks, key indicators for volatility in return on assets and return on equity are NPLs, capital ratio and GDP. These findings add significantly to the body of knowledge in the literature of banking, finance and risk management. Both conventional and Islamic banking officials are recommended to review these study findings to gain understanding of both regressors and outcome variables. The key limitation of this study is the limited sample from both Islamic and conventional banking, time duration and absence of cross-sectional comparative analysis. Future studies are recommended to overcome these limitations. Pages 335 to 351

 
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Perception versus Qualification: The Misfit Job Phenomenon

Sakapas Saengchaia, Sutpratana Duangkaewb, Kittisak Jermsittiparsertc,d*, aFaculty of Humanities and Social Science, Suan Sunandha Rajabhat University, Bangkok, Thailand, bInstitute of Asian Studies, Chulalongkorn University, Bangkok, Thailand, cDepartment for Management of Science and Technology Development, Ton Duc Thang University, Ho Chi Minh City, Vietnam, dFaculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam,

*Corresponding Author Email: c,d*kittisak.jermsittiparsert@tdtu.edu.vn, asakapas.sa@ssru.ac.th,  bsutpratana.d@hotmail.com

Person job unfit is a considerable phenomena in organizations. Since, organizations have failed to address this issue. Overqualified employees perceive that their resources are underutilized. Therefore, to address these issues, the main purpose of this study is to examine the effect of overqualified employees on person-job unfit in the presence of illegitimate tasks at the workplace. To solve this problem, the study used a quantitative approach and cross sectional design. A 5-point Likert scale was used to collect the data. A total of 100 questionnaires were distributed among non-teaching overqualified/administrative staff of the Malaysian Manufacturing Industry. A random sampling technique was used. Smart PLS 3 (SEM) was also applied to measure the responses. The findings of this study revealed that the over-qualified employees compared the assigned tasks with their education, abilities or skills and experience and found these tasks were unmatched with them. Further, they perceived illegitimate tasks as role conflict and role ambiguity. Consequently, they considered themselves ‘job unfit’. The demographic factors such as gender, age and status have a significant effect on the generalization of the study. Additionally, there are millions of employees, many of them constitute a portion of the workforce, and thus there is a sizable population to which these results could not be generalized. Pages 352 to 369

 
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Technostress as an Antecedent of Low Commitment to Change: The Moderating Role of Internal Communication

Sakapas Saengchaia, Sutpratana Duangkaewb, Kittisak Jermsittiparsertc,d*, aFaculty of Humanities and Social Science, Suan Sunandha Rajabhat University, Bangkok, Thailand, bInstitute of Asian Studies, Chulalongkorn University, Bangkok, Thailand, cDepartment for Management of Science and Technology Development, Ton Duc Thang University, Ho Chi Minh City, Vietnam, dFaculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam,

*Corresponding Author Email: c,d*kittisak.jermsittiparsert@tdtu.edu.vn, asakapas.sa@ssru.ac.th,  bsutpratana.d@hotmail.com

The prime objective of the current study is the examination of technostress as an antecedent of low commitment to change. In addition to that the moderating role of internal communication in the relationship between technostress and affective commitment to change is also examined. The findings of this study argue that to implement change, an organization needs total commitment from employees to the change and serious attention must be paid to this issue by the relevant organization as change may cause difficulties if employees are not prepared. Based on these findings, all hypotheses were supported. The study employed a survey-based methodology and the response rate was 57 percent. The study employed the PLS-SEM to achieve research objectives. This study will be helpful for policymakers and researchers in examining the link technostress, internal communication and commitment have to change in Indonesia Educational organization. To the author’s knowledge, this study pioneers this type of research. Finally, this study provides hypotheses discussion based on regression analysis results and limitations and recommendations are noted for further study. Pages 270 to 389

 
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The Effect of Service Leadership, Market Orientation and Service Quality on Business Performance: Empirical Evidence from the Tourism Industry of Thailand

Chayanan Kerdpitaka, aGraduate School, Suan Sunandha Rajabhat University, Thailand, Email: achayanan.ke@ssru.ac.th

The recent studies in business management literature have highlighted the significant and prominent role of market orientation in enhancing business performance. However, the literature provides little empirical evidence about the mechanism to enhance business performance in the tourism industry of Thailand through the synchronization of market information and leadership behaviours. Therefore, to fill this gap, the present study was conducted with an aim to assess the direct effect of i) service leadership on service quality, ii) market orientation on service quality, iii) service quality on business performance and indirect effect of iv) service quality in the relationship of service leadership with business performance and market orientation with business performance. By collecting the data from 453 tourists from different places in Thailand including beaches, malls, hotels and restaurants, the study found empirical evidence to support all proposed hypotheses. First, the service leadership is proved to be an important antecedent of service quality. Second, the market orientation has significant impact on the business performance. Third, business performance is significantly predicted by service quality. Finally, the service quality mediates between the relationship of service leadership with business performance and market orientation with business performance. The study also provides the practical implications for owners and managers of the businesses that are related to tourism industry in Thailand. Pages 390 to 405
 
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A Theoretical and Empirical Framework for Knowledge Sharing: An Auto Industry Case-study

Krit Jarintoa, Kittisak Jermsittiparsertb,c*, Krisada Chienwattanasookd, aFaculty of Administration and Management, King Mongkut's Institute of Technology Ladkrabang, Bangkok, Thailand, bDepartment for Management of Science and Technology Development, Ton Duc Thang University, Ho Chi Minh City, Vietnam, cFaculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam, dFaculty of Business Administration, Rajamangala University of Technology Thanyaburi, Pathum Thani, Thailand,

*Corresponding Author Email: b,c*kittisak.jermsittiparsert@tdtu.edu.vn,  akrisada_c@rmutt.ac.th, dkrit.ja@kmitl.ac.th

The study is aimed at investigating the impact of transformational leadership, organizational support, job insecurity, and self-efficacy on knowledge sharing. In addition to that, the study has examined the moderating role of JS in the relationship between SE, and knowledge sharing and between job insecurity and knowledge sharing. The data obtained through questionnaires were then entered into the SPSS to obtaining descriptive statistics and later transferred to Smart PLS to perform statistical analysis and to test the proposed hypotheses as well as check the research instrument reliability and validity through estimation of measurement and the structural model. The case-study group of 361 employees working in Thai auto firms was chosen as the study sample and PLS-SEM, also referred to as a second-generation multivariate statistical data analysis was employed. The findings of the study provide support for the view that the sharing of organizational knowledge is key in organizational success. Meanwhile, the role of JS as moderator is examined and further the relationship with job insecurity and knowledge sharing, and self-efficacy and knowledge sharing will be examined as well. The results are presented here. Pages 406 to 425
 
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Social and Psychological Factors in L2 Learning that Influence Indigenous Students’ Academic Achievement: A Structural Equation Modeling Analysis

Aini Marina Ma’rofa, Richard C. Andersonb, aFaculty of Educational Studies, Universiti Putra Malaysia, bUniversity of Illinois at Urbana-Champaign, United States of America, Email: aainimarina@upm.edu.my,   bcsrrca@illinois.edu

Factors that contribute to the performance gap between underserved and mainstream students deserve special attention. Different underserved students are faced with different sets of challenges that could significantly hinder them from performing to their fullest potential in formal assessments. In this study, we sought to determine the relationships between social and psychological aspects of second language (L2) learning and their overall academic achievement with a sample of 200 fourth and fifth grade indigenous Malaysian students learning Malay as L2 in the states of Perak and Pahang, Malaysia. Using structural equation modelling, we found that Orang Asli students’ home literacy activities and L2 learning motivation contributed significantly to their L2 proficiency and overall academic performance. The major finding of this study is that home literacy activities have a significant and important role in the model established. This variable has significant correlations with both the confidence to speak in Malay and motivation to learn the Malay language, and has contributed significantly to the variances of students’ Malay language results and overall academic achievement. Given the importance of L2 proficiency in improving students’ overall academic outcomes, these results altogether indicate that parents can help provide the much-needed support for a more encouraging home literacy environment. Pages 426 to 448
 
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Strategies for Solving the Social Inequality Problems of Highland Ethnic Women in Thailand

Perawat Nontachota, aFaculty of Humanities and Social Sciences, Uttaradit Rajabhat University, Thailand, Email: aperawat98@hotmail.com

Social inequality greatly impacts people’s lives, bringing about social problems within communities. A case study of the highland ethnic women in Nan, Thailand shows that gender inequality is the main cause. This research aims to study social inequality of highland ethnic women, and to develop an effective strategy for solving problems through cross-sectoral participation. Mixed quantitative and qualitative methods are used, including a questionnaire, in-depth interviews, and group discussions among involved people and stakeholders. The data is analysed using content analysis. The developed strategy’s potential efficacy is examined by experts. The results reveal that a high level of social inequality for these women leads to inferior status and problems with day-to-day living. The most effective implementation strategy involves the interwoven notions of “Create, Enhance, Raise, Monitor and Evaluate”. Pages 449 to 470
 
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The Influence of Personality Traits on Employees’ Turnover Intentions in the Hospitality and Tourism Industry: A Case of Bangkok, Thailand

Cholpassorn Sitthiwarongchaia, Wutipong Janmuangthaib, Pawintana Charoenboonc, aCollege of Innovation and Management, Suan Sunandha Rajabhat University, Thailand, bPolicy and Planning Division, Suan Sunandha Rajabhat University, Thailand, cDepartment of Management, Mahidol University, Thailand, Email: acholpassorn.si@ssru.ac.thbwutipong.ja@ssru.ac.th, cronnaphop.cha@mahidol.ac.th

In human resource management, the employee turnover intention rate is an immense concern that is highly emphasised. Turnover intentions of employees is common for any industry, however employees in the hospitality industry are more prone to switch their jobs. Often, top management in the hospitality industry find it difficult to ascertain the specific reasons why employees leave their jobs. This study aims to examine the influence of personality traits on the turnover intentions of employees in the hospitality and tourism industries in Thailand. The study used quantitative research design to investigate the influence of personal traits on turnover intention. A systematic random technique was used to collect the information from hotel employees in Thailand. The target population of this study was low-level to mid-level employees in the hotel industry. A total of 340 usable questionnaires were collected from the respondents and used for further analysis. This study used SPSS 24 and PLS software, which are well-known analysis tools in social sciences. Findings shows that, agreeableness, conscientiousness, emotional stability, and openness significantly influences employees’ turnover intentions in the Thai hospitality industry. However, one of the dimensions of personality traits that does not have a significant influence on turnover intention is extraversion. The discoveries of this study will contribute to the leaders of the hospitality industry, who are alarmed by high rates of employee turnover.  Those concerned leaders may implement strategies and policies in order to retain qualified employees and increase the profitability and performance of the organisation. Pages 471 to 488